Manager, Marketing and Promotions,
Chevrolet Volt

John Hughes was appointed Marketing and Promotion Manager for Chevrolet Volt in November 2009. In this assignment, he is responsible for the introduction of the Volt, an electric vehicle with extended range, and setting the car’s marketing and promotional direction.

Throughout his 25 year career, Hughes has held a number of positions at Chevrolet, including Strategic Marketing Manager, where he led “fuel solutions” initiatives, including the “Gas Friendly to Gas Free” communications and the Chevy Equinox Fuel Cell program. He has also led the development and execution of nearly a dozen highly successful Chevrolet product launches including Cavalier, Corsica, Camaro, Corvette, Malibu, Impala, Tahoe, Suburban, Avalanche, and now the Volt. He is the recipient of multiple General Motors Chairman’s awards for his contributions in the many successful vehicle launches he has directed. In addition, Hughes has worked on a variety of sales and marketing assignments with the General Motors Field Staff in New York, Chicago, and Florida.

As a native of Detroit, Michigan, Hughes joined General Motors in 1979 as a GMI (now Kettering University) student and holds a Bachelor of Science Degree in Industrial Administration. As part of that program, he worked in a variety of GM field offices and manufacturing facilities. Hughes earned a Master’s Degree in Finance, graduating with Distinction, from Walsh College in 1992. He attended the Center for Creative Leadership in 2001.

Hughes lives in Grosse Pointe, Mich. with his wife and their three active and energetic children.