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General Motors Asia Pacific Operations
General Motors Asia
Pacific has assembly facilities and sales operations
in 15 countries in the Asia Pacific region. As of
March 2004, GM employs more than 13, 800 people across
the region. The main manufacturing and assembly operations
are sited in Australia, China, Indonesia, India and
Thailand. Principal products and services are marketed
primarily under the Buick, Chevrolet, Holden, Opel,
Saab, Cadillac and Isuzu brands. GM's key markets
in Asia Pacific are Australia, China, India, Japan,
Korea and Thailand.
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ASIA PACIFIC
General
Motors Asia Pacific (GMAP) designs, manufactures and markets vehicles
for the region and export markets with automotive facilities and
sales operations in more than 15 countries. As of March 2004,
GM employs more than 13, 800 people across the region. Principal
products and services are marketed primarily under the Buick, Chevrolet,
Holden, Opel, Saab, Cadillac and Isuzu brands. GM’s key markets
in Asia Pacific are Australia / New Zealand, China, India, Japan,
Korea and Thailand.
2003 has been the best year ever for GMAP. This
surge in growth was led by the continued strong performance in China and
Australia. GM’s domestic joint ventures in China and its import business
increased total sales volume by 29.5 percent over 2002. Market share was 8.3
percent in 2003, compared with 7.5 percent in 2002.
Holden achieved another year of strong sales and
record profits in 2003, with a total sales volume of 190,313 units in Australia
and New Zealand. Net income was $203 million but Holden’s market share in
Australia dropped to 19.3 percent from 26.4 percent in 2002.
In 2002, GM formed GM Daewoo Auto & Technology (GMDAT)
with Suzuki and SAIC, (GM 44.6 percent, Suzuki 14.9 percent, and SAIC 10.6
percent). While providing GM immediate access to the important Korean market,
it also provided a range of cost-competitive products with global appeal and
world-class product engineering and die manufacturing capabilities. Bolstered
by robust growth in export volume GMDAT is back on track after a very
challenging domestic market environment in 2003.
In India, Thailand, Indonesia and Philippines, GM
further strengthened its presence with new product launches throughout 2003.
GM’s sales volume registered growth of 67 percent, 43 percent, 54 percent and 16
percent respectively in India, Thailand, Indonesia and Philippines. The total
sales volume reached 24,797 units in these four markets.
On the alliance front, GM continues to hold a 21
percent stake in Fuji Heavy Industries and a 20 percent stake in Suzuki Motors,
but reduced its interest in Isuzu Motors to 12 percent in 2002. GM continues
working with alliance partners to create added value through synergies in the
areas of product and technology, cost efficiencies, and market access.
GMAP earned $577 million on revenue of $5.3
billion in 2003, a significant increase from prior years. Sales volume totaled
763,900 units in 2003 for a regional market share of 4.9 percent.
|
Year |
2003 |
2002 |
2001 |
2000 |
1999 |
|
Employment (000’s) |
13.9 |
11 |
11 |
11 |
10 |
|
Vehicle Unit Sales (000’s) |
764 |
668* |
524 |
476 |
468 |
|
Market Share percent |
4.9 |
4.6* |
4.0 |
3.7 |
3.9 |
|
Sales and Revenue ($ millions) |
5,338 |
4,524 |
4,201 |
3,606 |
3,187 |
|
Net income/(loss) ($ millions) |
557 |
188 |
(57) |
(233) |
(218) |
*Adjusted market share to include GMDAT and
Wuling but exclude Isuzu; 1999-2001 data include Isuzu but exclude GMDAT &
Wuling
Holden Australia
Australia’s first large scale automotive manufacturing facility
was formed in 1931 when General Motors Australia merged with
Holden’s to form General Motors Holden’s Limited (now Holden Ltd).
Holden has a special place in Australia’s history as the
manufacturer of the first all-Australian passenger car in 1948.
Since then a succession of landmark Holden models have managed to
drive themselves so deeply into the Australian way of life that
they became an integral part of it.
Today, Holden successfully markets a wide range of locally
built and imported products in Australia.
Holden has evolved from a domestic manufacturer into an
internationally competitive global company with 2001 exports
contributing $1.16 billion to Australia’s balance of trade. In
2001, the 6 millionth Holden was produced at Holden's Elizabeth
plant.
Other Holden highlights for 2001 include winning total market
leadership for 2001 with 21.4% total market share and 25.6%
passenger market share, Holden Commodore becoming Australia’s
top-selling car for the 6th consecutive year, Holden
being awarded the Windscreens O’Brien safety award for its side
impact research program, the launch of the much anticipated Monaro
coupe and the XC Barina (Corsa) being named Wheels magazine Car of
the Year, the most prestigious motoring award in the country
Facilities (as of 22/03/02)
Head Office, Engineering & Design Centre
Location: Port Melbourne, Victoria
Design and engineering, sales and marketing, purchasing and
logistics, product and portfolio planning, customer
satisfaction and quality, finance, human resources, business
strategy and planning, corporate affairs, legal, information
systems and services, and GM vehicle line executive group.
Holden Engine Operations (HEO)
Location: Port Melbourne, Victoria
Products: L4 Family II 1.6, 1.8, 2.0, and 2.2 litre
engines; V6 3.8 litre and V6 3.8 litre supercharged engines
Components: Grey iron and SG iron castings; brake discs and
knuckles
Year Opened: 1942 (1981 in L4 Family II production form)
Plant Size: 17.2 hectares
2001 CY Production: 255,308
Vehicle Manufacturing Operations
Location: Elizabeth, South Australia
Products: Caprice, Statesman, Calais, Monaro, Commodore range
and Holden Ute
Press plant and metal assembly operation, body
hardware facility, plastics operation, body assembly and
vehicle assembly operations
Year Opened: 1959 (hardware operations)
1962 (body assembly)
Plant Size: 123.86 hectares
2001 CY Production: 132,390
Holden Service Parts Operations
Location: Dandenong, Victoria
Distribution of spare parts and accessories for the Holden
dealer network and export customers
Automotive Proving Ground
Location: Lang Lang, Victoria
Vehicle durability testing and development, safety test centre
and exhaust emission facility
State sales offices
Location: Sydney, Brisbane, and Perth
Products
Passenger car production: Caprice, Statesman, Calais,
Monaro, Commodore range and Holden Utility. In Export markets
the Caprice, Statesman, Commodore and Utility models are also
variously sold under the Chevrolet brands Lumina, Caprice and
Omega.
Engine production: L4 Family II 1.6, 1.8, 2.0, and 2.2
litre engines; V6 3.8 litre and V6 3.8 litre supercharged
engines; grey iron and SG iron castings; and vehicle
components such as brake discs and knuckles.
Imports
Import of Opel products, including automotive parts and
accessories: Barina, Combo, Astra, Vectra and Zafira.
Import of Isuzu light commercial vehicles including: Rodeo
pickup, chassis cab, crew cab, space cab (petrol, diesel, and
4WD versions available on most models); Jackaroo (4WD) station
wagon (petrol and diesel); Monterey (4WD) station wagon
(petrol); Frontera (4WD) 3 and 5 door "AT" configuration;
Market
Holden exports completed vehicles to Brazil, South Africa,
Brunei, Fiji, New Zealand, and the Middle East, including
Saudi Arabia, Kuwait, UAE, Bahrain, Oman, Qatar Abu Dhabi,
Dhabi and Lebanon.
Holden Family II four cylinder engines are exported to
Egypt, Germany, Poland, Indonesia, South Africa, South Korea,
Taiwan, Japan, Chile, Belgium, UK, and U.S.A.
2001 Retail Sales (units)
| Passenger Cars |
135,339 |
| Light Commercial Vehicles |
30,238
|
| Total Vehicles |
165,577 |
Employment (as of April, 2003)
8,484
Isuzu-General Motors Australia Ltd.
Holden’s light and medium/heavy truck range is supplied
through Isuzu-General Motors Australia Ltd. (IGM), a joint
venture company formed in Australia in January 1989.
Products
"N" series light trucks (chassis cab - NKR/NPR); and "F"
series medium-duty trucks, including chassis cab and crew cab
and 4x4 (some models).
Holden Financial Services
Holden National Leasing Fleet Services
Holden Special Vehicles (HSV)
General Motors China Group
The GM China Group has coordinating responsibility for GM
operations in mainland China and Taiwan and GM import sales
business in South Korea.
Head Office Location
General Motors China Inc.
Shanghai Representative Office
4th Floor, Tomson International Commercial Building
710 Dong Fang Road,
Pudong, Shanghai 200122, China
Daphne Zheng
Director, Public Affairs & Communications
Telephone: 86-21-68758833 (Ext. 7631)
Fax: 86-21-5830-4753
Shanghai GM is a 50/50 joint venture automobile company,
with Shanghai Automotive Industry Corporation (SAIC), that
consists of vehicle, engine, transmission, stamping and assembly
operations, as well as a marketing and administration
headquarters. Shanghai GM is a US$1.52 billion, 230,000
square-meter facility. The plant built its first Buick sedan in
December 1998. Regular production began in April, 1999. It
currently produces a family of five midsize sedans along with the
GL8 executive wagon (North American Pontiac TransSport). It began
regular production of the Buick Sail (based on the S4200 Opel
Corsa) in April 2001 and launched the Sail S-RV station wagon in
November, 2001.
Pan Asia Technical Automotive Center is a 50/50 joint
venture technical center, which operates on a commercial basis.
The development center, which represents a US$50 million
investment, designs develops, tests and validates of components
and vehicles and is dedicated to developing engineering expertise
in China in response to the growing demand for an advanced
technical automotive center in the Asia region.
Jinbei GM Automotive Company Limited
Jinbei GM is a joint venture between GM and local partners. GM has
50% stock share, Shenyang Brilliance Automotive Company Ltd.,
Liaoning Development Group, Liaoning Energy Group, Sheyang Auto
Industry Asset Management Company have the remaining 50% share.
Jinbei GM begun production of Chevrolet Blazer four-door
sport-utility vehicles and Chevrolet S-10 crew cab pickups in
2001. The company represents a US$230 million investment in
Shenyang of Liaoning Province with a maximum capacity of 50,000
units.
2001 Sales (units, not including alliance partners) 65,948
Employment (as of April, 2003)
253
OTHER OPERATIONS
GM Warehousing and Trading Company (Waigaoqiao); Allison
Transmission
GM China Investment Company Ltd. (Holding Company); Electromotive
Division
Hughes Electronics International Corporation; Shanghai Hughes
Network Systems Co., Ltd.
Hughes Network Systems International Service Co.
General Motors India Private Limited
General Motors India which was incorporated in 1994 as a 50:50
joint venture company with the C.K. Birla Group of Companies has
become a 100% subsidiary of General Motors Corporation in
February, 1999 with GMOC buying the remaining 50% shares from the
Birla Group. The company was further restructured in 1999 and was
converted from a Public Limited to Private Limited In terms of
shareholding pattern whereby 86 % of voting rights are currently
held by GM APH LLC and 14% by Holdens, Australia.
The SPO business was integrated with the main business in in
the same company in the Y2000.
Facilities
The plant, which is newly renovated, was originally built
by Hindustan Motors. It was purchased by GM India in 1995 and
modernized for production of the Astra and other future
products. It is located at Halol, which is 45 km. northwest of
Vadodara, in the west Indian state of Gujarat.
| Hourly |
281 |
| Salaried |
185
(including 2 ISPs) |
| Products |
Opel Astra, CORSA & Opel Swing (Station-wagon) |
| Year Opened |
1995 |
| Plant Size |
45,000
square meters |
| 2001CY
Production |
7633 units |
Products
Opel Astra, Corsa & Opel Swing (Station-Wagon)
Markets
India & Nepal
2001 Sales (units)
7657 units
Employment (as of April, 2003)
Hourly - 379; Salaried - 212
General Motors Acceptance Corporation
Hughes Software Systems Private, Ltd.
Hughes Escorts Communications Ltd.
Hughes Network Systems
Hughes Ispat Ltd.
GM Locomotives
Allison Transmissions
Service Parts Operation (SPO)
P. T. General Motors Indonesia (GM Indonesia)
GM Indonesia was formed September 14, 1993, and has been a
wholly-owned subsidiary of the General Motors Corporation since
November 1997. GM Indonesia through its GM AutoWorld dealership
distributes the following models:
- Opel Blazer
- Chevrolet Blazer 4x4
- Chevrolet Zafira
- Chevrolet Tavera (I-160)
- Subaru Impreza
- Subaru Forester
GM Indonesia is ISO 9002 and ISO 14001 certified.
Location
P.T. General Motors Indonesia
JI. Raya Bekasi Km 27, Pondok Ungu, Bekasi 17132
Indonesia
Facilities
Main office and assembly plant in Bekasi, West Java (20
miles east of Jakarta)
Hourly: 95
Salaried: 184
Products: Opel BlazerChevrolet Tavera
(assembled in Isuzu plant)
SUP Products: Chevrolet Blazer V6 4X4, Zafira, Subaru Forester
& Impreza
Year Opened: 1993
Plant Size: 107,737 square meters
Employment (as of April, 2003)
Total - 283
| Sales
|
1998
|
1999
|
2000
|
2001 |
| Opel
|
1,213
|
1,808
|
5,097
|
1828 |
| Chevrolet
|
|
|
279
|
531 |
| Subaru
|
|
|
25 |
Hughes Network System International Service Co.
PT Mesin Isuzu Indonesia Limited, Jakarta Pusat -- Assembly of
engines.
PT GMAC LIPPO Finance -- established on November 28, 1995, is
a multi-finance joint venture between GMAC (General Motors
Acceptance Corporation) and LIPPO Group. GMAC has 80 percent
equity ownership, and the remaining 20 percent is owned by LIPPO
Group.
GM Japan
This is a wholly-owned Japanese subsidiary that supports
activities related to the sale and marketing of GM vehicles in
Japan. It also supports the Asian Technical Center (ASTEC), which
provides application engineering to Japanese OEMs.
Head Office Location
General Motors Japan Ltd.
P.O. Box 5001, Yebisu Garden Place Post Office
Tokyo 150-6027, Japan
Products
GM Japan is engaged in marketing activities and providing
support to the importer and distributor as a part of GM Japan.
It supports new car sales activities for:
- Cadillac
- Chevrolet
- Opel
- Saab
2001 Sales (units)
25,000 (approx.)
Isuzu Motors Limited
GM has a 48.45 percent equity interest in Isuzu Motors and is
operated independently by its own management.
Location
Isuzu Motors Ltd.
6-26-1 Minami-Oi
Shinagawa-ku, Tokyo 140-8722, Japan
Facilities
Fujisawa (Kanagawa): Light and medium duty trucks, utility
vehicles, and truck/passenger car diesel engines.
Kawasaki (Kanagawa): Buses chassis, heavy-duty trucks,
diesel engines, and components
Tochigi: Engines and axle parts
Tomakomai (Hokkaido): Passenger car diesel engine
components and utility gasoline engines
2001 Calendar Year Sales (units) – Japan domestic only
Utility vehicles, commercials, trucks and buses - 218,544
Suzuki Motor Corporation
GM has a 20
percent equity interest in
Suzuki. Suzuki manufactures motorcycles, 4WD vehicles, passenger
cars, trucks and vans, marine outboard motors, generator sets,
general purpose engines, motorized wheel chairs and prefabricated
housing.
Facilities
Takatsuka - assembly of motorcycle engines and
machining
Kosai - assembly of passenger cars
Iwata - assembly of multi-purpose vehicles and commercial
vehicles
Toyokawa - assembly of motorcycles and outboard motors
Osuka – foundry
Sagara – assembly of automobile engines
2001 Calendar Year Sales (units)
621,164 (Japan domestic) + 966,616 (Exports + Overseas
Assemblies)
Fuji Heavy Industry
GM has a 20 percent equity interest in Fuji Heavy
Industry. Fuji Heavy Industry manufactures and markets all
their automotive products under the Subaru brand.
Location
Bubaru Bldg. 7-2, 1-Chome,
Nishi-Shinjuku, Shinjuku-Ku,
Tokyo 160-8316
Japan
2001 Calendar Year Sales (units)
289,615(Japan domestic) + 281,201 (Exports + Overseas
Assemblies)
Aisin GM Allison Co., Ltd. -- This joint venture
was formed in August 1997 with GM holding 60% of the equity and
the remainder held by partner Aisin Seiki Co., Ltd. Aisin GM
Allison (AGMA) is administered by a board of directors made up of
employees of Allison Transmission Div. and Aisin Seiki Co., Ltd.
It markets and sells heavy-duty automatic transmissions, produced
in Indianapolis, Indiana, to Japanese original equipment
manufacturers of large trucks, buses and specialized equipment,
and provides service support to Japanese domestic users.
Hughes Electronics International Corporation (HEIC) --
Hughes has maintained a presence in Tokyo since 1961. In 1993, it
consolidated its international business development operations
into five units. Hughes Asia Pacific (HAP) is designated as the
operating entity in Asia and Australia. Tokyo is the corporate
headquarters of HAP, as well as the location of Hughes Japan,
which is focused on the Japanese market. Hughes maintains offices
in eight other Asian countries.
In Japan, Hughes has been the leading supplier of
telecommunications and weather satellites and ground equipment, as
well as private wireless voice, data and image systems.
Together with its Japanese partners, Hughes established DIRECTV
JAPAN in October, 1996, with Direct to Home satellite broadcast
service launched on December 1, 1997. Today, subscribers can
receive nearly 90 channels of digital video and audio programming.
Hughes works extensively with major Japanese trading companies,
financial organizations and manufacturers. Hughes' close
associates include Mitsubishi, Matsushita, NEC, and Hitachi.
PanAmSat (PASJ)
General Motors Korea
GM Korea imports and retails Cadillac and Saab products since
it locally merged the Saab Korea operation, effective from April
1, 2000. Both brands are being offered to consumers under 'GMAutoWorld'
and it will add one more consumer brand (Chevrolet) in the second
half of 2001.
Operations:
- Marketing/sales of GM/Saab products in Korea
- Aftersales service and P&A business
- Holden Engine
- World Wide Purchasing
- Service Part International Operation - ACDelco
Location
7th floor, GM AutoWorld
Bldg., 19-6, 3-dong, Sungsu 2-ga,
Sungsu-dong, Sungdong-ku, Seoul 133-123, Korea
2000 Sales (units)
379
PanAmTel (a subsidiary of Hughes Electronics)
Allison Transmission
Distributor
Europel Sdn Bhd
198 Jalan Ampang
50450 Kuala Lumpur
Facilities
Include head office and showroom, parts and service /
technical training center and a bonded area
Products
Markets and services the Opel Astra, Vectra, Zafira, Omega
and Frontera 4X4 in SUP/CBU form through 7 dealer outlets
throughout the country.
The Malaysian government strictly limits SUP imports in order
to develop the local automotive manufacturing industry. The
present allocation to Europel is 500 vehicles a year.
2001 Sales (units)
300 (includes Isuzu)
Holden New Zealand Limited
Assembly of GM vehicles in New Zealand began in 1926.
Passenger vehicle assembly at the Trentham plant was discontinued
in November 1990, in favor of importing completely built-up
vehicles. The company changed its name (previously General Motors
New Zealand Limited) in 1994, in a move aimed at reducing customer
confusion about its various brands. At the same time, it rebadged
Opel passenger cars and Isuzu-sourced light commercial and
four-wheel drive recreational vehicles to Holden. The cessation of
Isuzu truck assembly commenced late in 1996 was completed in
December 1997.
In July 1998, the company announced its
intention to relocate its offices to Auckland and began operations
in that city in July 1999. At the same time (and following the
completion of the sale of its Trentham site in February 1999), the
company announced that its parts warehousing operation would be
contracted out.
Imports completely built-up products from:
Australia: Holden Commodore Executive,
Acclaim, S, SS and Berlina; Holden Monaro, Calais, Statesman
and Caprice; Holden Special Vehicles (HSV) XU6, ClubSport,
Senator, Grange passenger cars; Holden Ute and HSV Maloo light
commercial vehicle.
Europe: Holden Barina, Astra, Vectra
Sedan, Hatchback and Wagon passenger cars; Holden Combo light
commercial van.
Thailand: Zafira
Japan: Holden Rodeo light commercial
vehicles; Holden Frontera and Monterey recreational vehicles;
Isuzu light, medium and heavy duty trucks (N, F, C & E
Series).
Market:
New Zealand
2001 Sales (units):
|
Passenger cars
|
9,952 |
|
Light
commercial vehicles/Recreational Vehicles |
2,149 |
|
Trucks
|
650 |
Employment (as of April, 2003)
Salaried 41
Holden Financial Services (General Motors
Acceptance Corporation) maintains a finance and borrowing
office in New Zealand. Concurrent with Holden New Zealand
Limited’s relocation to Auckland in July 1999, Holden Financial
Services moved to the same location, both companies sharing the
same offices.
General Motors Automobiles Philippines, Inc.
Background
General Motors Automobiles Philippines is a wholly owned
subsidiary of General Motors that was established in July 1996. It
is the sole distributor of GM vehicles, namely: Opel and Chevrolet
vehicles. It is also the authorized distributor of Subaru. All
vehicles come in as completely built-up unit (CBU).
Location
General Motors Automobiles Philippines
33/F, Citibank Tower Condo.
8741 Paseo de Roxas, Salcedo Village
1226 Makati City, Philippines
Employment (as of April, 2003)
23
In Metro Manila, GM has THREE retail partners: GM Autoworld
Makati, GM Autoworld Quezon Avenue and GM AUTOWORLD SHAW; and
two provincial retailers: GM Autowold Pampanga and GM
Autoworld Cebu.
2001 Sales (units)
Opel – 571
Chevrolet – 594
Subaru – 82
2000 and Prior Retail Sales
| |
1997 |
1998 |
1999 |
2000 |
2001 |
| Sales |
133 |
325 |
508 |
921 |
1,247 |
Market share/ Market ranking
| |
1997 |
1998 |
1999 |
2000 |
2001 |
| PC Market Share
|
0.2% |
0.9% |
1.4% |
2.6% |
3.4% |
| CV Market Share
|
|
|
0.2% |
0.3% |
0.8% |
Products
Opel – Omega, Vectra, Astra
Chevrolet - Suburban, Silverado, Zafira, Venture, Cassia
Subaru – Forester, Impreza WRX
General Motors Overseas Corp. Philippines Representative Office
(Inactive status)
General Motors Asia Pacific (Pte.) Ltd.
General Motors Asia Pacific was established in June 1993. It
is the regional headquarters and coordinates all of GM’s
vehicle-related business activities in the Asia Pacific region.
Address
238A Thomson Road
#17-00 Novena Square Tower A
Singapore 307684
2001 Sales (units)
505,000 (GM & Isuzu)
Employment (as of April, 2003)
115
General Motors Overseas Distribution Corporation (Singapore)
This wholly-owned branch of GMODC was registered and began
operations in 1972. It is engaged in the marketing/distribution of
GM vehicles, automotive and industrial engines, parts, and
accessories, as well as regional warehousing and distribution
services.
Address
15, Benoi Sector
Jurong Town
Singapore 629849
Facilities
Office and warehousing area (174,000 sq. ft.)
Products
Imports and distributes vehicles from Opel (Europe) and
North America. Provides replacement parts for Opel, Isuzu,
Cadillac and Allison products for Australia, Brunei, Hong
Kong, Indonesia, Japan, South Korea, Malaysia, New Zealand,
Philippines, Singapore, South Pacific Islands, Sri Lanka,
Taiwan, and Thailand.
2001 Sales (units)
Singapore: 907
Malaysia: 204
Guam: 161
Total: 1,272
Employment (as of April, 2003)
Hourly - 31; Salaried – 32
General Motors Taiwan, Ltd.
This operation was established in July 1989 as a wholly owned
subsidiary of General Motors. It is part of the GM China Group
sub-region to Asia Pacific.
Locations
Taipei office (administration, sales, marketing and
aftersales)
Address: 3rd Floor, No. 46, Juang Jing Road, Banchiau City,
Taipei 220, Taiwan, R.O.C.
Phone: 886-2-8253 2088
Fax: 886-2-8251 6588
Taipei Credit Sales office (GMAC)
Yang Mei Service Parts Center
Products
Imports and wholesales/retails vehicles from OPEL and
North America (Buick, Cadillac).
Opel – Zafira, Astra, Corsa
Buick – Park Avenue, Regal
Cadillac – DeVille, Seville
Market
Republic of China (Taiwan)
2001 Retail Sales (units)
3,224
Employment (as of April, 2003)
Hourly - 70; Salary - 92
Credit Sales (GMAC) -- Provides wholesale financing to dealers
and retail financing.
Service Parts Operations (SPO)
General Motors (Thailand) Ltd.
General Motors Thailand was established in 1996
and began manufacturing motor vehicles in May 2000 at a
state-of-the-art production facility in the Eastern Seaboard
Industrial Estate in Rayong Province. GM Thailand is the country’s
biggest automobile exporter in terms of value, distributing its
vehicles to 19 countries. It is the first Thai manufacturer to
export passenger vehicles to Europe and Japan.
The GM Thailand Assembly Center produced 52,000
vehicles in 2001 for domestic and export markets under the
Chevrolet, Holden, Opel, Subaru and Vauxhall brand names. In 2002
and 2003, production will include the Zafira MPV, Alfa Romeo 156
and Isuzu one-ton pick up truck.
Its world class production standards have
received international recognition and the Thai-built Zafira has
won several quality awards. Locally it has been named "Car of the
Year" and "Best MPV" by Thailand’s Grand Prix Magazine.
The Rayong facility gained ISO 9002
certification after only three weeks of operation and ISO 14001
certification after seven months. It has an excellent safety
record. It was awarded the Prime Minister’s Industrial Safety
Award and Ministry of Labor and Social Welfare Awards in Safety in
2001, and by January 2002, had achieved a record 14,000 man-hours
without injury-related downtime.
GM Thailand also operates a distribution
office, a service parts organization and a training center under
the name of Chevrolet Sales (Thailand) Ltd. in Bangkok.
Location
General Motors (Thailand) Ltd.
Chevrolet Sales (Thailand) Ltd. / Bangkok Office
Rasa Tower Level 23
555 Phaholyothin Road
Bangkok 10900, Thailand
Employment: Salaried: 33 Hourly: 18
GM Thailand Administration Office
GM Thailand Assembly Center in Rayong
Eastern Seaboard Industrial Estate,
Rayong 21140, Thailand
| Products |
Zafira,
Alfa Romeo 156 |
|
| Year Opened |
2000 (S.O.P.
May 2000) |
|
| Plant Size |
190 acres |
|
| 2001 CY
Production |
52,000
units |
|
|
Employment (as of April, 2003)
|
Hourly-1,628
|
Salaried-417 |
|
|
2001 Domestic Sales (units)
2,310
Chevrolet Sales (Thailand) Limited
General Motors Acceptance Corporation
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