General Motors Asia Pacific Operations

General Motors Asia Pacific has assembly facilities and sales operations in 15 countries in the Asia Pacific region. As of March 2004, GM employs more than 13, 800 people across the region. The main manufacturing and assembly operations are sited in Australia, China, Indonesia, India and Thailand. Principal products and services are marketed primarily under the Buick, Chevrolet, Holden, Opel, Saab, Cadillac and Isuzu brands. GM's key markets in Asia Pacific are Australia, China, India, Japan, Korea and Thailand.

   
   
   
   
   
   

 

ASIA PACIFIC

OVERVIEW - 2004
General Motors Asia Pacific (GMAP) designs, manufactures and markets vehicles for the region and export markets with automotive facilities and sales operations in more than 15 countries.  As of March 2004, GM employs more than 13, 800 people across the region.  Principal products and services are marketed primarily under the Buick, Chevrolet, Holden, Opel, Saab, Cadillac and Isuzu brands.  GM’s key markets in Asia Pacific are Australia / New Zealand, China, India, Japan, Korea and Thailand.

2003 has been the best year ever for GMAP.  This surge in growth was led by the continued strong performance in China and Australia.  GM’s domestic joint ventures in China and its import business increased total sales volume by 29.5 percent over 2002.  Market share was 8.3 percent in 2003, compared with 7.5 percent in 2002.

Holden achieved another year of strong sales and record profits in 2003, with a total sales volume of 190,313 units in Australia and New Zealand.  Net income was $203 million but Holden’s market share in Australia dropped to 19.3 percent from 26.4 percent in 2002. 

In 2002, GM formed GM Daewoo Auto & Technology (GMDAT) with Suzuki and SAIC, (GM 44.6 percent, Suzuki 14.9 percent, and SAIC 10.6 percent).  While providing GM immediate access to the important Korean market, it also provided a range of cost-competitive products with global appeal and world-class product engineering and die manufacturing capabilities.  Bolstered by robust growth in export volume GMDAT is back on track after a very challenging domestic market environment in 2003.

In India, Thailand, Indonesia and Philippines, GM further strengthened its presence with new product launches throughout 2003.  GM’s sales volume registered growth of 67 percent, 43 percent, 54 percent and 16 percent respectively in India, Thailand, Indonesia and Philippines.  The total sales volume reached 24,797 units in these four markets. 

On the alliance front, GM continues to hold a 21 percent stake in Fuji Heavy Industries and a 20 percent stake in Suzuki Motors, but reduced its interest in Isuzu Motors to 12 percent in 2002.  GM continues working with alliance partners to create added value through synergies in the areas of product and technology, cost efficiencies, and market access. 

GMAP earned $577 million on revenue of $5.3 billion in 2003, a significant increase from prior years.  Sales volume totaled 763,900 units in 2003 for a regional market share of 4.9 percent.

Year 2003 2002 2001 2000 1999
Employment (000’s) 13.9 11 11 11 10
Vehicle Unit Sales (000’s) 764 668* 524 476 468
Market Share percent 4.9 4.6* 4.0 3.7 3.9
Sales and Revenue ($ millions) 5,338 4,524 4,201 3,606 3,187
Net income/(loss) ($ millions) 557 188 (57) (233) (218)

*Adjusted market share to include GMDAT and Wuling but exclude Isuzu; 1999-2001 data include Isuzu but exclude GMDAT & Wuling

AUSTRALIA

AUTOMOTIVE OPERATIONS

Holden Australia

Australia’s first large scale automotive manufacturing facility was formed in 1931 when General Motors Australia merged with Holden’s to form General Motors Holden’s Limited (now Holden Ltd). Holden has a special place in Australia’s history as the manufacturer of the first all-Australian passenger car in 1948. Since then a succession of landmark Holden models have managed to drive themselves so deeply into the Australian way of life that they became an integral part of it.

Today, Holden successfully markets a wide range of locally built and imported products in Australia.

Holden has evolved from a domestic manufacturer into an internationally competitive global company with 2001 exports contributing $1.16 billion to Australia’s balance of trade. In 2001, the 6 millionth Holden was produced at Holden's Elizabeth plant.

Other Holden highlights for 2001 include winning total market leadership for 2001 with 21.4% total market share and 25.6% passenger market share, Holden Commodore becoming Australia’s top-selling car for the 6th consecutive year, Holden being awarded the Windscreens O’Brien safety award for its side impact research program, the launch of the much anticipated Monaro coupe and the XC Barina (Corsa) being named Wheels magazine Car of the Year, the most prestigious motoring award in the country

Facilities (as of 22/03/02)

Head Office, Engineering & Design Centre
Location: Port Melbourne, Victoria
Design and engineering, sales and marketing, purchasing and logistics, product and portfolio planning, customer satisfaction and quality, finance, human resources, business strategy and planning, corporate affairs, legal, information systems and services, and GM vehicle line executive group.

Holden Engine Operations (HEO)
Location: Port Melbourne, Victoria
Products: L4 Family II 1.6, 1.8, 2.0, and 2.2 litre engines; V6 3.8 litre and V6 3.8 litre supercharged engines
Components: Grey iron and SG iron castings; brake discs and knuckles
Year Opened: 1942 (1981 in L4 Family II production form)
Plant Size: 17.2 hectares
2001 CY Production: 255,308

Vehicle Manufacturing Operations
Location: Elizabeth, South Australia
Products: Caprice, Statesman, Calais, Monaro, Commodore range and Holden Ute
Press plant and metal assembly operation, body hardware facility, plastics operation, body assembly and vehicle assembly operations
Year Opened: 1959 (hardware operations)
1962 (body assembly)
Plant Size: 123.86 hectares
2001 CY Production: 132,390

Holden Service Parts Operations
Location: Dandenong, Victoria
Distribution of spare parts and accessories for the Holden dealer network and export customers

Automotive Proving Ground
Location: Lang Lang, Victoria
Vehicle durability testing and development, safety test centre and exhaust emission facility

State sales offices
Location: Sydney, Brisbane, and Perth

Products

Passenger car production: Caprice, Statesman, Calais, Monaro, Commodore range and Holden Utility. In Export markets the Caprice, Statesman, Commodore and Utility models are also variously sold under the Chevrolet brands Lumina, Caprice and Omega.

Engine production: L4 Family II 1.6, 1.8, 2.0, and 2.2 litre engines; V6 3.8 litre and V6 3.8 litre supercharged engines; grey iron and SG iron castings; and vehicle components such as brake discs and knuckles.

Imports

Import of Opel products, including automotive parts and accessories: Barina, Combo, Astra, Vectra and Zafira.

Import of Isuzu light commercial vehicles including: Rodeo pickup, chassis cab, crew cab, space cab (petrol, diesel, and 4WD versions available on most models); Jackaroo (4WD) station wagon (petrol and diesel); Monterey (4WD) station wagon (petrol); Frontera (4WD) 3 and 5 door "AT" configuration;

Market

Holden exports completed vehicles to Brazil, South Africa, Brunei, Fiji, New Zealand, and the Middle East, including Saudi Arabia, Kuwait, UAE, Bahrain, Oman, Qatar Abu Dhabi, Dhabi and Lebanon.

Holden Family II four cylinder engines are exported to Egypt, Germany, Poland, Indonesia, South Africa, South Korea, Taiwan, Japan, Chile, Belgium, UK, and U.S.A.

2001 Retail Sales (units)

Passenger Cars  135,339
Light Commercial Vehicles  30,238
Total Vehicles  165,577

Employment (as of April, 2003) 8,484

Isuzu-General Motors Australia Ltd.
Holden’s light and medium/heavy truck range is supplied through Isuzu-General Motors Australia Ltd. (IGM), a joint venture company formed in Australia in January 1989.

Products
"N" series light trucks (chassis cab - NKR/NPR); and "F" series medium-duty trucks, including chassis cab and crew cab and 4x4 (some models).

OTHER OPERATIONS

Holden Financial Services
Holden National Leasing Fleet Services
Holden Special Vehicles (HSV)
 

CHINA

 
AUTOMOTIVE OPERATIONS

General Motors China Group
The GM China Group has coordinating responsibility for GM operations in mainland China and Taiwan and GM import sales business in South Korea.

Head Office Location
General Motors China Inc.
Shanghai Representative Office
4th Floor, Tomson International Commercial Building
710 Dong Fang Road,
Pudong, Shanghai 200122, China

Daphne Zheng
Director, Public Affairs & Communications
Telephone: 86-21-68758833 (Ext. 7631)
Fax: 86-21-5830-4753

Shanghai GM is a 50/50 joint venture automobile company, with Shanghai Automotive Industry Corporation (SAIC), that consists of vehicle, engine, transmission, stamping and assembly operations, as well as a marketing and administration headquarters. Shanghai GM is a US$1.52 billion, 230,000 square-meter facility. The plant built its first Buick sedan in December 1998. Regular production began in April, 1999. It currently produces a family of five midsize sedans along with the GL8 executive wagon (North American Pontiac TransSport). It began regular production of the Buick Sail (based on the S4200 Opel Corsa) in April 2001 and launched the Sail S-RV station wagon in November, 2001.

Pan Asia Technical Automotive Center is a 50/50 joint venture technical center, which operates on a commercial basis. The development center, which represents a US$50 million investment, designs develops, tests and validates of components and vehicles and is dedicated to developing engineering expertise in China in response to the growing demand for an advanced technical automotive center in the Asia region.

Jinbei GM Automotive Company Limited
Jinbei GM is a joint venture between GM and local partners. GM has 50% stock share, Shenyang Brilliance Automotive Company Ltd., Liaoning Development Group, Liaoning Energy Group, Sheyang Auto Industry Asset Management Company have the remaining 50% share. Jinbei GM begun production of Chevrolet Blazer four-door sport-utility vehicles and Chevrolet S-10 crew cab pickups in 2001. The company represents a US$230 million investment in Shenyang of Liaoning Province with a maximum capacity of 50,000 units.

2001 Sales (units, not including alliance partners) 65,948

Employment (as of April, 2003) 253

OTHER OPERATIONS
GM Warehousing and Trading Company (Waigaoqiao); Allison Transmission
GM China Investment Company Ltd. (Holding Company); Electromotive Division
Hughes Electronics International Corporation; Shanghai Hughes Network Systems Co., Ltd.
Hughes Network Systems International Service Co.
 

INDIA

 
AUTOMOTIVE OPERATIONS

General Motors India Private Limited

General Motors India which was incorporated in 1994 as a 50:50 joint venture company with the C.K. Birla Group of Companies has become a 100% subsidiary of General Motors Corporation in February, 1999 with GMOC buying the remaining 50% shares from the Birla Group. The company was further restructured in 1999 and was converted from a Public Limited to Private Limited In terms of shareholding pattern whereby 86 % of voting rights are currently held by GM APH LLC and 14% by Holdens, Australia.

The SPO business was integrated with the main business in in the same company in the Y2000.

Facilities

The plant, which is newly renovated, was originally built by Hindustan Motors. It was purchased by GM India in 1995 and modernized for production of the Astra and other future products. It is located at Halol, which is 45 km. northwest of Vadodara, in the west Indian state of Gujarat.

Hourly  281
Salaried  185 (including 2 ISPs)
Products  Opel Astra, CORSA & Opel Swing (Station-wagon)
Year Opened  1995
Plant Size  45,000 square meters
2001CY Production  7633 units

Products
Opel Astra, Corsa & Opel Swing (Station-Wagon)

Markets
India & Nepal

2001 Sales (units)
7657 units

Employment (as of April, 2003)
Hourly - 379; Salaried - 212

OTHER OPERATIONS

General Motors Acceptance Corporation
Hughes Software Systems Private, Ltd.
Hughes Escorts Communications Ltd.
Hughes Network Systems
Hughes Ispat Ltd.
GM Locomotives
Allison Transmissions
Service Parts Operation (SPO)
 

INDONESIA

 
AUTOMOTIVE OPERATION

P. T. General Motors Indonesia (GM Indonesia)
GM Indonesia was formed September 14, 1993, and has been a wholly-owned subsidiary of the General Motors Corporation since November 1997. GM Indonesia through its GM AutoWorld dealership distributes the following models:

  • Opel Blazer
  • Chevrolet Blazer 4x4
  • Chevrolet Zafira
  • Chevrolet Tavera (I-160)
  • Subaru Impreza
  • Subaru Forester

GM Indonesia is ISO 9002 and ISO 14001 certified.

Location
P.T. General Motors Indonesia
JI. Raya Bekasi Km 27, Pondok Ungu, Bekasi 17132
Indonesia

Facilities
Main office and assembly plant in Bekasi, West Java (20 miles east of Jakarta)

Hourly: 95
Salaried: 184

Products: Opel BlazerChevrolet Tavera (assembled in Isuzu plant)
SUP Products: Chevrolet Blazer V6 4X4, Zafira, Subaru Forester & Impreza

Year Opened: 1993
Plant Size: 107,737 square meters

Employment (as of April, 2003)
Total - 283

Sales 1998 1999 2000 2001
Opel 1,213 1,808 5,097 1828
Chevrolet     279 531
Subaru     25

 

OTHER OPERATIONS

Hughes Network System International Service Co.
PT Mesin Isuzu Indonesia Limited, Jakarta Pusat --
Assembly of engines.
PT GMAC LIPPO Finance
-- established on November 28, 1995, is a multi-finance joint venture between GMAC (General Motors Acceptance Corporation) and LIPPO Group. GMAC has 80 percent equity ownership, and the remaining 20 percent is owned by LIPPO Group.
 

JAPAN

 
AUTOMOTIVE OPERATIONS

GM Japan
This is a wholly-owned Japanese subsidiary that supports activities related to the sale and marketing of GM vehicles in Japan. It also supports the Asian Technical Center (ASTEC), which provides application engineering to Japanese OEMs.

Head Office Location
General Motors Japan Ltd.
P.O. Box 5001, Yebisu Garden Place Post Office
Tokyo 150-6027, Japan

Products
GM Japan is engaged in marketing activities and providing support to the importer and distributor as a part of GM Japan. It supports new car sales activities for:

  • Cadillac
  • Chevrolet
  • Opel
  • Saab

2001 Sales (units)
25,000 (approx.)

Isuzu Motors Limited
GM has a 48.45 percent equity interest in Isuzu Motors and is operated independently by its own management.

Location
Isuzu Motors Ltd.
6-26-1 Minami-Oi
Shinagawa-ku, Tokyo 140-8722, Japan

Facilities
Fujisawa (Kanagawa):
Light and medium duty trucks, utility vehicles, and truck/passenger car diesel engines.
Kawasaki (Kanagawa):
Buses chassis, heavy-duty trucks, diesel engines, and components
Tochigi:
Engines and axle parts
Tomakomai (Hokkaido):
Passenger car diesel engine components and utility gasoline engines

2001 Calendar Year Sales (units) – Japan domestic only
Utility vehicles, commercials, trucks and buses - 218,544

Suzuki Motor Corporation
GM has a 20
percent equity interest in Suzuki. Suzuki manufactures motorcycles, 4WD vehicles, passenger cars, trucks and vans, marine outboard motors, generator sets, general purpose engines, motorized wheel chairs and prefabricated housing.

Facilities
Takatsuka - assembly of motorcycle engines and machining
Kosai -
assembly of passenger cars
Iwata -
assembly of multi-purpose vehicles and commercial vehicles
Toyokawa -
assembly of motorcycles and outboard motors
Osuka –
foundry
Sagara –
assembly of automobile engines

2001 Calendar Year Sales (units)
621,164 (Japan domestic) + 966,616 (Exports + Overseas Assemblies)

Fuji Heavy Industry
GM has a 20 percent equity interest in Fuji Heavy Industry. Fuji Heavy Industry manufactures and markets all their automotive products under the Subaru brand.

Location
Bubaru Bldg. 7-2, 1-Chome,
Nishi-Shinjuku, Shinjuku-Ku,
Tokyo 160-8316
Japan

2001 Calendar Year Sales (units)
289,615(Japan domestic) + 281,201 (Exports + Overseas Assemblies)

OTHER OPERATIONS

Aisin GM Allison Co., Ltd. -- This joint venture was formed in August 1997 with GM holding 60% of the equity and the remainder held by partner Aisin Seiki Co., Ltd. Aisin GM Allison (AGMA) is administered by a board of directors made up of employees of Allison Transmission Div. and Aisin Seiki Co., Ltd. It markets and sells heavy-duty automatic transmissions, produced in Indianapolis, Indiana, to Japanese original equipment manufacturers of large trucks, buses and specialized equipment, and provides service support to Japanese domestic users.

Hughes Electronics International Corporation (HEIC) -- Hughes has maintained a presence in Tokyo since 1961. In 1993, it consolidated its international business development operations into five units. Hughes Asia Pacific (HAP) is designated as the operating entity in Asia and Australia. Tokyo is the corporate headquarters of HAP, as well as the location of Hughes Japan, which is focused on the Japanese market. Hughes maintains offices in eight other Asian countries.

In Japan, Hughes has been the leading supplier of telecommunications and weather satellites and ground equipment, as well as private wireless voice, data and image systems.

Together with its Japanese partners, Hughes established DIRECTV JAPAN in October, 1996, with Direct to Home satellite broadcast service launched on December 1, 1997. Today, subscribers can receive nearly 90 channels of digital video and audio programming.

Hughes works extensively with major Japanese trading companies, financial organizations and manufacturers. Hughes' close associates include Mitsubishi, Matsushita, NEC, and Hitachi.

PanAmSat (PASJ)

KOREA

 
AUTOMOTIVE OPERATIONS

General Motors Korea
GM Korea imports and retails Cadillac and Saab products since it locally merged the Saab Korea operation, effective from April 1, 2000. Both brands are being offered to consumers under 'GMAutoWorld' and it will add one more consumer brand (Chevrolet) in the second half of 2001.

Operations:

  • Marketing/sales of GM/Saab products in Korea
  • Aftersales service and P&A business
  • Holden Engine
  • World Wide Purchasing
  • Service Part International Operation - ACDelco

Location
7th floor, GM AutoWorld Bldg., 19-6, 3-dong, Sungsu 2-ga,
Sungsu-dong, Sungdong-ku, Seoul 133-123, Korea

2000 Sales (units)
379

OTHER OPERATIONS

PanAmTel (a subsidiary of Hughes Electronics)
Allison Transmission
 

MALAYSIA

 
AUTOMOTIVE OPERATIONS

Distributor
Europel Sdn Bhd
198 Jalan Ampang
50450 Kuala Lumpur

Facilities
Include head office and showroom, parts and service / technical training center and a bonded area

Products
Markets and services the Opel Astra, Vectra, Zafira, Omega and Frontera 4X4 in SUP/CBU form through 7 dealer outlets throughout the country.

The Malaysian government strictly limits SUP imports in order to develop the local automotive manufacturing industry. The present allocation to Europel is 500 vehicles a year.

2001 Sales (units)
300 (includes Isuzu)

NEW ZEALAND

 
AUTOMOTIVE OPERATIONS

Holden New Zealand Limited
Assembly of GM vehicles in New Zealand began in 1926. Passenger vehicle assembly at the Trentham plant was discontinued in November 1990, in favor of importing completely built-up vehicles. The company changed its name (previously General Motors New Zealand Limited) in 1994, in a move aimed at reducing customer confusion about its various brands. At the same time, it rebadged Opel passenger cars and Isuzu-sourced light commercial and four-wheel drive recreational vehicles to Holden. The cessation of Isuzu truck assembly commenced late in 1996 was completed in December 1997.

In July 1998, the company announced its intention to relocate its offices to Auckland and began operations in that city in July 1999. At the same time (and following the completion of the sale of its Trentham site in February 1999), the company announced that its parts warehousing operation would be contracted out.

Imports completely built-up products from:

Australia: Holden Commodore Executive, Acclaim, S, SS and Berlina; Holden Monaro, Calais, Statesman and Caprice; Holden Special Vehicles (HSV) XU6, ClubSport, Senator, Grange passenger cars; Holden Ute and HSV Maloo light commercial vehicle.

Europe: Holden Barina, Astra, Vectra Sedan, Hatchback and Wagon passenger cars; Holden Combo light commercial van.

Thailand: Zafira

Japan: Holden Rodeo light commercial vehicles; Holden Frontera and Monterey recreational vehicles; Isuzu light, medium and heavy duty trucks (N, F, C & E Series).

Market:
New Zealand

2001 Sales (units):

Passenger cars

9,952

Light commercial vehicles/Recreational Vehicles

2,149

Trucks

650

Employment (as of April, 2003)
Salaried 41

OTHER OPERATIONS

Holden Financial Services (General Motors Acceptance Corporation) maintains a finance and borrowing office in New Zealand. Concurrent with Holden New Zealand Limited’s relocation to Auckland in July 1999, Holden Financial Services moved to the same location, both companies sharing the same offices. 

PHILIPPINES

 
AUTOMOTIVE OPERATIONS

General Motors Automobiles Philippines, Inc.

Background
General Motors Automobiles Philippines is a wholly owned subsidiary of General Motors that was established in July 1996. It is the sole distributor of GM vehicles, namely: Opel and Chevrolet vehicles. It is also the authorized distributor of Subaru. All vehicles come in as completely built-up unit (CBU).

Location
General Motors Automobiles Philippines
33/F, Citibank Tower Condo.
8741 Paseo de Roxas, Salcedo Village
1226 Makati City, Philippines

Employment (as of April, 2003)
23

In Metro Manila, GM has THREE retail partners: GM Autoworld Makati, GM Autoworld Quezon Avenue and GM AUTOWORLD SHAW; and two provincial retailers: GM Autowold Pampanga and GM Autoworld Cebu.

2001 Sales (units)

Opel – 571
Chevrolet – 594
Subaru – 82

2000 and Prior Retail Sales

  1997 1998 1999 2000 2001
Sales 133 325 508 921 1,247

Market share/ Market ranking

  1997 1998 1999 2000 2001
PC Market Share 0.2% 0.9% 1.4% 2.6% 3.4%
CV Market Share     0.2% 0.3% 0.8%

Products
Opel – Omega, Vectra, Astra
Chevrolet - Suburban, Silverado, Zafira, Venture, Cassia
Subaru – Forester, Impreza WRX

OTHER OPERATIONS

General Motors Overseas Corp. Philippines Representative Office (Inactive status) 

SINGAPORE

 
AUTOMOTIVE OPERATIONS

General Motors Asia Pacific (Pte.) Ltd.
General Motors Asia Pacific was established in June 1993. It is the regional headquarters and coordinates all of GM’s vehicle-related business activities in the Asia Pacific region.

Address
238A Thomson Road
#17-00 Novena Square Tower A
Singapore 307684

2001 Sales (units)
505,000 (GM & Isuzu)

Employment (as of April, 2003)
115

General Motors Overseas Distribution Corporation (Singapore)
This wholly-owned branch of GMODC was registered and began operations in 1972. It is engaged in the marketing/distribution of GM vehicles, automotive and industrial engines, parts, and accessories, as well as regional warehousing and distribution services.

Address
15, Benoi Sector
Jurong Town
Singapore 629849

Facilities
Office and warehousing area (174,000 sq. ft.)

Products
Imports and distributes vehicles from Opel (Europe) and North America. Provides replacement parts for Opel, Isuzu, Cadillac and Allison products for Australia, Brunei, Hong Kong, Indonesia, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, South Pacific Islands, Sri Lanka, Taiwan, and Thailand.

2001 Sales (units)
Singapore: 907
Malaysia: 204
Guam: 161
Total: 1,272

Employment (as of April, 2003)
Hourly - 31; Salaried – 32

TAIWAN

 
AUTOMOTIVE OPERATIONS

General Motors Taiwan, Ltd.
This operation was established in July 1989 as a wholly owned subsidiary of General Motors. It is part of the GM China Group sub-region to Asia Pacific.

Locations
Taipei
office (administration, sales, marketing and aftersales)
Address: 3rd Floor, No. 46, Juang Jing Road, Banchiau City, Taipei 220, Taiwan, R.O.C.
Phone: 886-2-8253 2088
Fax: 886-2-8251 6588

Taipei Credit Sales office (GMAC)

Yang Mei Service Parts Center

Products
Imports and wholesales/retails vehicles from OPEL and North America (Buick, Cadillac).

Opel – Zafira, Astra, Corsa
Buick – Park Avenue, Regal
Cadillac – DeVille, Seville

Market
Republic of China (Taiwan)

2001 Retail Sales (units)
3,224

Employment (as of April, 2003)
Hourly - 70; Salary - 92

OTHER OPERATIONS

Credit Sales (GMAC) -- Provides wholesale financing to dealers and retail financing.
Service Parts Operations (SPO)
 

THAILAND

 
AUTOMOTIVE OPERATIONS

General Motors (Thailand) Ltd.

General Motors Thailand was established in 1996 and began manufacturing motor vehicles in May 2000 at a state-of-the-art production facility in the Eastern Seaboard Industrial Estate in Rayong Province. GM Thailand is the country’s biggest automobile exporter in terms of value, distributing its vehicles to 19 countries. It is the first Thai manufacturer to export passenger vehicles to Europe and Japan.

The GM Thailand Assembly Center produced 52,000 vehicles in 2001 for domestic and export markets under the Chevrolet, Holden, Opel, Subaru and Vauxhall brand names. In 2002 and 2003, production will include the Zafira MPV, Alfa Romeo 156 and Isuzu one-ton pick up truck.

Its world class production standards have received international recognition and the Thai-built Zafira has won several quality awards. Locally it has been named "Car of the Year" and "Best MPV" by Thailand’s Grand Prix Magazine.

The Rayong facility gained ISO 9002 certification after only three weeks of operation and ISO 14001 certification after seven months. It has an excellent safety record. It was awarded the Prime Minister’s Industrial Safety Award and Ministry of Labor and Social Welfare Awards in Safety in 2001, and by January 2002, had achieved a record 14,000 man-hours without injury-related downtime.

GM Thailand also operates a distribution office, a service parts organization and a training center under the name of Chevrolet Sales (Thailand) Ltd. in Bangkok.

Location
General Motors (Thailand) Ltd.
Chevrolet Sales (Thailand) Ltd. / Bangkok Office
Rasa Tower Level 23
555 Phaholyothin Road
Bangkok 10900, Thailand

Employment: Salaried: 33 Hourly: 18

GM Thailand Administration Office
GM Thailand Assembly Center in Rayong
Eastern Seaboard Industrial Estate,
Rayong 21140, Thailand

Products  Zafira, Alfa Romeo 156  
Year Opened  2000 (S.O.P. May 2000)  
Plant Size  190 acres  
2001 CY Production  52,000 units  

Employment (as of April, 2003)

 Hourly-1,628  Salaried-417    

2001 Domestic Sales (units)
2,310

OTHER OPERATIONS

Chevrolet Sales (Thailand) Limited
General Motors Acceptance Corporation

 

Top of  Page